Why every woman needs an afternoon with Trinny Woodall

Within five minutes of arriving at Trinny Woodall’s London offices, I’m in the make-up chair.

My foundation is off – removed by the woman herself – and she’s busy telling me I should chop four inches off my dress (“that’s not a flattering place to cut off the leg”), showing me how to apply my eyeshadow differently (“lift and swipe to stop your eyelids looking droopy”) and telling me why mom jeans and kitten heels have no place in anyone’s wardrobe (eek, I love a kitten heel).

Trinny, 58, is a whirlwind, as I quickly discover when we chat about beauty, make-up, fashion, social media, empowerment and a whole lot of other stuff.

She’s as upfront and honest as she was in her What Not To Wear days in the early noughties, alongside partner-in-crime Susannah Constantine.

The duo became famous for their forthright approach as they doled out style advice and makeovers up and down the country. On the show, Trinny had a gift for getting inside women’s heads, helping them believe that with the right outfit, they could take on the world.

Fast-forward nearly 20 years and it’s clear one of her biggest gifts is this natural ability to sum people up in seconds.

She genuinely wants to help people – in fact, she can’t stop herself. This is because she knows how powerful change can be in her own life. “I had acne, and felt really ugly for many years,” she says. “I hated dating. After I got rid of it I had a new confidence.

“When I did makeovers, I could see how much the women shifted. I like seeing that shift.”

So it’s no surprise the makeover queen has now turned her attention to the transformative power of make-up with her range Trinny London. It has been a labour of love from the start.

After raising £150,000 from investors, Trinny ran out of money during the research and development phase. Her solution? To sell a sizeable chunk of her wardrobe.

“This raised £80,000, which enabled me to work for another year,” she says. And her hard work paid off. Her brand, Trinny London, is one of Europe’s fastest-growing direct-to-consumer startups, valued at £180 million [$250 million]. One of Britain's most successful beauty entrepreneurs, newly filed documents reveal her brand Trinny London more than tripled its turnover in a year to a huge £44.2million.

When it comes to make-up, Trinny says less is definitely more. She recalls seeing Kylie Jenner in a restaurant in Portofino, Italy, over the summer.

“She was sitting in this beautiful restaurant wearing so much make-up. She just didn’t need it.

“I’ve just started this new thing where I go up to people in the street and re-do their make-up.

“Women tend to use foundation as armour. I want to give them the opportunity to see something different, which will empower them.”

She is just as opinionated about fashion as ever and admits to being something of a control freak about her own look.

“Some stylists over the years may have had some not very nice things to say about me,” she laughs. “It’s hard when I go on a shoot, and someone thinks they know how to dress me. I can’t let go of what I know really works.” But she is more than happy to laugh at her own style mistakes. Yes, she regrets the too-short short skirts, the orange fake tan and the poker-straight ironed hair of her younger years.

Throughout our chat, Trinny has been busy directing her make-up artist telling him exactly what to do. It’s weird because he doesn’t really feel like he’s putting much make-up on me at all. At one point I’ reprimanded, “What’s going on with your eyes Amber? Looking dry…just here…” I feel like I’ve let her down, and I really don’t want to let Trinny down…

The end result is undeniably good – she really has knocked years off me.

I ask Trinny how she feels about getting older, saying a lot of my friends say they now feel invisible. She tackles this subject in her typical no-nonsense style. “Feeling old is about what’s going on inside your head,” she says.

“If one week you suddenly don’t feel good in something, or no longer feel attractive, it’s not real. Nothing has changed outwardly in seven days. “Rather than worrying, ask yourself how you can shift gear. I use guided meditation. It’s about resetting yourself internally.”

For Trinny, it’s all about confidence. “Walking into a room with real presence is something we should all be able to do until we die,” she says.

“And what do you need to get that? Well, the right clothes are a good start. It’s about that that first impression. And finding your style allows you to do that.”

And with that, she’s done. I take one last look at myself in the mirror and head for the door, determined to take my new found sense of Trinny-ness with me.

Why doesn't love a Princess Di inpsired quirky knit?

I think I can safely say Lockdown round two has been saved by the fourth series of The Crown. And while the plot seems to have caused some minor upset there’s no disputing the fashion has been good. Award winning costume designer Amy Roberts has done an outstanding job of replicating the late Princess Diana’s outfits. Looking back at her 80s wardrobe has taken me back to the days when I used to write about her style every day.

Working at The Mirror the then Fashion Editor Ollie Picton-Jones and I spent the better part of a decade documenting every outfit she wore. We watched her metamorphosis from ‘Shy Di’ to Versace clad style queen. And while we relished the fashion icon she became I still have a soft spot for the outfits she wore in the early days. In particular the Fair Isle sweater (complete with Llama motif) she wore posing for photographs alongside Prince Charles at Balmoral following the announcement of their engagement. Incidentally Miu Miu have done a strikingly similar style this season….and yes I am tempted.

Diana loved a natty knit and I vividly remember a red sheep print jumper she wore to watch Prince Charles play polo. I also recall a pink pullover with “I’m a Luxury” emblazon on the front which she wore while pushing William and Harry on a swing set. It’s the off-duty Sloane Ranger Diana I look back on with nostalgia.

And now thanks to The Crown, and the fact it’s cold and we’ve all turned to cosy comfort clothing, her jumpers are having a bit of a style moment. So I encourage us all to invest a loud and proud Diana inspired knit, I guarantee a sheep or a llama will put a smile on your face.

Miu Miu oversized Fair Isle alpaca blend sweater £665 netapor

Alanui green & white sheep print crew neck jumper £960 Farfetch

Boden Aberdeen Fair Isle jumper £85

What to wear if you're planning a 'romantic' date in a pub car park this weekend

When TalkRadio host Kevin O’Sullivan invited me onto his show to discuss ‘what to wear on a date in a pub car park’ I can’t deny I was slightly horrified.

This is not exactly the romantic first date scenario most of us would naturally dream of. But as we come out of isolation for many this is now the first date ‘new norm’.

The word pub car park sends chills down my spine - but that being said they weren’t all created equal. 

If you live in the country side you could be heading to a beautifully lawned pub garden with manicured grass and elegant rattan seating.

Linen puff sleeve midi dress £95 & Other Stories

In this case what to wear is a bit of a no brainer - this is the weekend to dig out your best floaty dress and slip into a pair of summery ankle tie wedges. After months of hiding at home in a track suit this is your chance to shine.

Castanar ‘Carina’ suede wedges £96 Laredoute

And if you happen to be one of the lucky women to have bagged one of the first haloed hair dressing slots then this also presents the opportunity to channel your inner Kate Middleton with a big bouncy bouffant blow-dry.

Sadly for most of us I fear the harsh reality will be a tarmacked yard complete complete with wheelie bins.  Looking your best in this situation is the ultimate sartorial challenge. Obviously 4 inch heels are a no no.  Wedges aren’t exactly called for either.  Sadly I think you’re in trainer territory. Not exactly sexy. But called for.

Then of course one of the biggest pitfalls will be the British weather.  Outside dates present a whole host of unique and terrifying first date problems. Far from basking under flattering soft candlelight light you’ll be subjected to harsh sun light that has the nasty trick of amplifying every skin wrinkle in HD clarity.  And that’s if you’re lucky enough for it not be be raining. This is not the day for tinted moisturiser. You need professional level coverage here. 

If you’ve got the flair for it a hat could be your best friend. Filtering the light onto your face will not only make you look 10 years younger but you’ll look super stylish to boot. A pair of designer sunglasses is another accessory you might want to consider.

For style inspiration think Alexa Chung in a timeless trench and a pair of the latest must have shades. Your hair might not be quite as on point as hers (which is why you need that hat) but you’ll look car park ready.

If that’s even a thing.

How to decide what hair style to opt for when the salons finally reopen

So it looks like our hair and beauty needs are out ranking our desire to eat out and socialise post lockdown. Research carried out by Kantar media has confirmed beauty therapy is the number one activity costumers are looking forward to once Coronvirus lockdowns are lifted. 

Hmm, why am I not surprised?  Home hair colouring was fun for five minutes but I’m going to need upwards of five hours in John Frieda to sort my locks out. I’ve already messaged my colourist to warn her.

I can only go on conversations and Zoom calls I’ve had with friends BUT ‘hair’ and ‘when salons will reopen’ are definitely hot topics in my world right now.

Data insights firm Kantar scanned social media content around quarantine and identified beauty therapy is outranking eating out and socialising. 

The questions is when you are finally settled back in the safety and sanctity of the hair dressers chair what are you going to have done? Apart from, in my case, covering the random greys?

The French fringe

Normal People’s Marianne (AKA Daisy Edgar-Jones) gave good fringe during this pandemic and we have that, and a few other things, to thank her for. Her hair has caused a lot of excitement over the past few months and even has it’s own Instagram account @marianees_bangs. Anyone struggling with DIY fringe trimming at home was no doubt inspired by her chic french look and tutorials aplenty on ‘how to recreate her look’ popped up all over Instagram. 

For anyone debating whether to get a full fringe post lockdown this might just have persuaded you. I for one am tempted.  So much cheaper than Botox for one. The nuance to this fringe is the slightly jagged undone element.  Cut in a triangular shape that goes quite back this is not for novices. And it’s DEFINITELY one to get cut by a professional if you’re starting from scratch.

If you decide to take the plunge the upside to this look is it lends itself to poker straight hair, loose waves, messy buns and half up half down dos.  

Consider your face shape first. The general rule is that fringes don’t work on longer faces.  And a word of warning. Fringes require work. I remember a brief foray with a fringe 20 years ago and I remember investing a lot of time and money research hair products and I had to set my alarm 10 minutes earlier every morning to tackle it. On the positive side you will look like a sexy french goddess. 

Chunky highlights

So if your bored of balayage and you’re looking for an alternative this might appeal to you.  Chunky highlights are back but fear not, far from being fresh from the 90s (I’m not going to reference the All Saints) they’ve had a bit of a makeover. 

This time around they are less harsh and more flattering having borrowed some face framing tips from more traditional high light techniques. 

Apparently icy streaks are a thing (maybe one for the kidz) but there really are plenty of colour options to tempt you. Jennifer Lopez has been showcasing her new caramel tones which I recommend for any one past the age of forty. 

The natural ‘beachy wave’ perm

OK so what if I were to tell you never need to tong your hair or mess around with rollers again? Well thanks to hair salon Taylor Taylor this is now a viable option. They’ve developed a new semi permanent treatment called Reform that adds texture and a natural blow dry effect to your hair.

The treatment involves two sessions (total time invested 3.5 hours).  On the first visit your hair is wound around specially adapted rollers and the solution is applied. Chemicals are added similar to those used in a perm but they are much kinder than the harsh treatments of old. A neutraliser is added and then a protection treatment is applied.

You’re not allowed to wash your hair for 48 hours post treatment as the process still needs to set and activate.  Then on the second session you are shown how to wash and dry your new hair and given staying advice and product tips to keep your hair in top condition.

The treatment lasts between 3 to 6 months and prices start at £250. taylortaylorlondon.com

The Bob

The reason this hair style remains popular and comes back into fashion time and time again is that it’s so stylish and works for everyone. There are so many variations of this style it can be tailored to suit all face shape. 

And to be honest there’s nothing more chic than a chin length bob in my book.  As a general rule round and heart shaped faces should opt for a long bob that goes past the chin while long oval faces work well with blunt bobs that enhance a strong jaw line.

For inspiration Saoirse Rona, Fearne Cotton and Lilly James are just a few of the celebs that have gone for the chop lately. 

The Pixie

Before I go any further you really need to confident before making the decision to go for a drastic chop like this. It’s really fashionable right now and perfect for anyone looking to make a statement.

On the right person the Pixie can look amazing.  If you have a round face then this could just make your face look rounder. But opting for a longer or side swept fringe can counter balance this.

Cara Delevingne, Zoe Kravitz and Charlize Theron are proof of just how incredible this style can look but then to be honest they are all so beautiful they would look good with any hair style.  My advice, talk to your hairdresser, work out exactly how short, choppy or sleek to go and make sure you get the fringe just right.

7 surprise fashion trends to emerge during the coronavirus lockdown

On March 23rd it was impossible to predict what lockdown would look like.  And not many would have predicted fashion would play a major part.  After all who thinks about clothes in the midst of a crisis? 

Baking, gardening, Netflix binging maybe.  But shopping for clothes wasn’t exactly high on anyone’s list.  

But as we settled into our new normal and embraced new home lives a few strange things started to happen. In a desperate bid to step up our stay-at-home Zoom game we started to get creative and improvise.

Here’s at closer look at what lockdown has looked like for many. 

Tie dye

No one saw this coming and it’s hard to pin point down the exact moment it happened but at some stage during lock down tie dye became a thing.  Fashion stylist and beauty guru @TrinnyWoodall posted an Instagram live feed showcasing her tie dye efforts and suddenly everyone was reaching for the Dylon.

Trinny Woodall featured her tie dye t-shirt as her OOTD proving with a little bit of effort the results can be surprisingly good. Maybe it was the desire for a simple DIY trend or the fact tie dye reminds of us of happier more carefree times?

All hail the midi

Desperate to find the perfect walk-to-workout dress we all turned to the humble midi for salvation. The mid calf-does-it-all-dress has taken us from Zoom calls to fixing lunch in the kitchen to walking the dog and back to the laptop. Enough said.

@Connellschain

Thanks to our obsession with the BBC’s must-see drama ‘Normal People’ Connell’s chain got its own Instagram account. @connellschain went viral amassing 106k followers and the rest as they say is history.

With the simple heading ‘We stan Connell Waldron’s chain’ the Instagram account was the brain child of Stylist magazine columnist Billie Bhatia.

For anyone who hasn’t watched it ‘Normal People’ is the TV adaptation of Sally Rooney’s novel. This modern day love story charts the relationship between the two central characters Connell and Marianne from school through to college and adulthood. It also happens to contain the longest sex scene ever aired on national television which you could argue, mid lonely lockdown, has contributed greatly to it’s phenomenal viewing figures. Oh and Connell, played by Paul Mescal, wears a silver chain. Yup, it’s really that simple.

Man jewellery is now set to the biggest trend to come out of lockdown with searches and sales of silver chains booming. 

The work from home ‘suit’

Not too surprisingly as we looked for comfort in our new home lives we swapped our tailored trouser suits for the cotton coord variety, à la Mrs Beckham. Even Victoria Beckham ditched the midi skirts and heels in favour of a tracksuit officially making it acceptable attire.

Tracksuit sales have spiked to levels not seen since the Juicy Couture frenzy in the early 2000’s.

“Luxury loungewear, tracksuits and activewear have definitely become more and more in demand, which is not much of a surprise,” Tiffany Hsu, the fashion-buying director at Mytheresa reported.

Socks became the new shoes

Just because we weren’t leaving the house and wearing actual shoes that didn’t stop the majority of us putting our best feet forward. When footwear suddenly became redundant for 23 hours a day the statement sock took centre stage. Fashionable socks were already ‘a thing’ so this a trend we just ran with really. Seeing an opportunity to showcase a truly useful trend brightly coloured/designer/sporty look-at-me socks became our favourite go to lockdown look.

#homecouture

Created by George Serventi (@skindin), a London based designer, this trend swept across social media feeds and involves taking high-end catwalk looks and recreating them with bits and bobs around the house.

George’s concept was that “…quarantine queens across the world can doll themselves up, Cinderella-style, with scouring-pad ball gowns, toilet-roll palazzo pants, and saucepan fascinators.” 

Using materials we all have at home like tin foil, bin bags, newspaper and cellophane the resulting creations have included sculptural dresses by Comme des Garcons and tulle Galliano couture gowns.

“Materials we all have at home like tin foil, bin bags, newspaper, and cellophane work surprisingly well,” Serventi explains, “but so do Pot Noodles and broken plates.”

#TheQuarantinePillowChallenge

Another DIY style challenge to emerge the quarantine pillow challenge started by @myforteisfashion and @stylebynelli at the beginning of April. The challenge is simple enough and involves cinching a pillow around your waist with a belt to make a strapless dress. Proving even celebs have been bored during lockdown Halle Berry and Amber Davies got in on the action.

How to delay the dreaded greys until the salons reopen

With the salons closed and everyone self isolating there’s really only one option where grey hairs are concerned.  Yes, and you might not want to hear this, it’s time to learn to love the dreaded box dye again.

Unless you’re willing to let your greys get the better of you there really is no other option.

And yes I know what you’re thinking. In the grand scheme of things a few grey hairs really aren’t the be=all-and-end-all. Of course they’re not.

BUT we do have a bit of extra time on our hands so for those that can be bothered here’s how to tackle the problem head on.

For really natural semi permanent results my hairdresser Jo at John Freida recommended L’Oreal Professional Chromative. The range comes in 17 shares of natural and intense colour and doesn’t contain any ammonia or peroxide.  I simply applied the Chromative No. 6 dark blonde (£8.95 coolblades.co.uk) along my centre parting after washing and towel drying. 

Then I popped the plastic cap on and waited, then hey presto. NO more greys and super shiny hair. Obviously I was lucky because my hair dresser helped me out here and told me exactly which product and colour to use.  I have brown hair but interestingly was recommended the dark blonde so the trick is not to go too dark when choosing.  

7 simple steps:

Wash hair

Towel dry

Comb hair into centre parting

Apply product along the hair line covering about 2 inches either side

Apply conditioner from middle to lengths of hair

Apply plastic cap

Apply some heat using a hair dryer to the top of the head

Wait for 40 minutes.

Another product you could use is Naturtint (£10.99 naturtint.co.uk) which offers complete grey coverage from the very first application.  This is a permanent hair colour and perfect for anyone that’s not just dealing with a few stray greys. Free from ammonia, resorcinol and paragons this is a great product. The website also has a handy section on choosing the right shade. 

6 beauty brands helping the Coronavirus relief effort

The world welcomed the news that French luxury cosmetics and fashion company LVHM are using their perfume labs to mass produce free hand sanitiser on Monday.

The company is expected to produce 12 tons of hydroalcoholic gel by the end of the week.  But the good news is they’re aren’t the only beauty company doing their bit for the COVID-19 relief efforts.

From politically active makeup brand Lipslut to Lady Gaga’s beauty brand Haus many are donating profits for the cause. 

Which means we can help the COVID-19 relief efforts and the economy whilst we’re navigating the impact of social distancing and working from home.

LVMH have also pledged $2.3 million to the Chinese Red Cross Foundation to provide medical supplies to areas hit the hardest.

Small Indie brand Farmacybeauty.com is donating 10,000 meals a day for 30 days to leading hunger relief fund Feeding America.  They are also matching every contribution made by consumers; check out their Feeding American donation page.

Politically active makeup brand Lipslut.com, formed in reaction to the 2016 US presidential election, have announced they are donating 100% of its profits.

And online shaving brand mybillie have revealed plans to donate $100,000 to immediate COVID-19 relief efforts.

Haus Laboratories , Lady Gaga’s beauty brand, have announced it will be donating 20% of last weeks profits to local food banks in LA and NYC

And beauty conglomerate L’Oreal have pledged a staggering $720,000 to the Chinese Red Cross Foundation to fund urgent medical supplies, masks and protective clothing.

These brands should be applauded for doing their bit to make a difference during these unprecedented times.

Lets discuss...leather

It’s all over the high street and there’s no escaping it this season but there’s still something a little bit scary about leather.

My first foray into the world of leather was in the eighties and lets just say it wasn’t good. Second time around I faired slightly better in a pair of buttery soft Joseph kick flare trousers I cherished and wore until they came apart at the seams.

Faced with the prospect of wearing it for a third time I’m taking a different approach. For starters it’s not about squeezing my booty in the tightest pair of trousers I can find anymore. That ship has sailed. What I’m hankering for is a stylish leather midi skirt I can team with a cashmere knit or a crisp white shirt. After a month of hiding my legs in jeans I’m determined to be ready when warmer weather arrives.

M&S have a beautiful red leather midi skirt that might just have my name on it. For the perfect pair of leather trousers check out Frame’s ‘Le Crop’ mini boot leg. The kick flare stops the whole thing looking a bit nineties because nobody wants that. Oh and FYI, Baujken’s leather shirt dress has been reduced to £419. Today is going to be all about self control. And hiding my credit card.

Le Frame ‘Le Crop’ mini boot leg trousers £960 netaporter.com

Red leather A-line midi £199 Marks & Spencer

‘Rachel’ leather shirt dress £699 reduced to £419 Baujken.com

Why Trinny Woodall is on a mission to make-under the world

Within five minutes of arriving at Trinny Woodall’s glossy London HQ I’m in the middle of a makeover. Well make-under to be precise.

My foundation is off – removed by the woman herself – and she’s demonstrating how to apply eyeshadow differently (“lift and swipe to stop your eyelids looking droopy”) and showing me how to take the perfect selfie.

Trinny is a whirlwind as I quickly discover when we spend an afternoon putting the world to rights about beauty, make-up, fashion, social media, the environment, empowerment and a whole of other stuff in-between. 

In real life she’s as upfront and honest as she was in her What Not To Wear days in the early noughties alongside partner-in-crime Susannah Constantine. The duo became famous for their refreshingly forthright approach as they doled out style advice and makeovers up and down the country. 

On the show, Trinny had a gift for getting inside women’s heads, helping them believe that armed with the right outfit, they could take on the world and win.  

Fast forward nearly 20 years and it’s clear one of Trinny’s biggest gifts is this natural ability to sum people up in seconds and see the bigger picture. She genuinely wants to reach out and help people – in fact, she can’t stop herself.  

This is party because she knows how powerful change can be in her own life. “Sometimes it was external things, like getting rid of acne. I felt really ugly for many years. I hated dating. I would decide on the restaurant beforehand and if it had over-head lighting I wouldn’t go.”

“When I got rid of it I had a new confidence. I felt that change in myself.  So when I did makeovers later in my career, I could see how much the women shifted. I like seeing that shift.”

So it’s no surprise that the makeover queen has now turned her attention to the transformative power of make-up with her innovative stackable cosmetics range TrinnyLondon.com

It has been a labour of love from the start. After raising £150,000 from investors, she ran out of money during the research and development phase. Her solution? To sell 80 per cent of wardrobe.

“This raised £80,000, which enabled me to work for another year. At every stage I thought: ‘I can’t give up now’.

And her hard work paid off as the brand’s sales are up 500 per cent in the past year and she now has 50 people working for her.

When it comes to make-up less, Trinny says, is definitely more.

She recalls seeing Kylie Jenner in a restaurant in Portofino while on holiday in the summer with her partner Charles Saatchi (the one subject that is off the table for discussion).

“I was going over to say hi to get a picture for my daughter who watches their reality TV show. I was on a mission for my child but part of me thought ‘I really shouldn’t be doing this. She was sitting in this beautiful restaurant wearing so much make-up. In the most glorious hot weather. And she just didn’t need it.”

“I’ve just started this new guerrilla thing where my team and I go up to people in the street and re-do their make-up. What we’re really doing is “make-unders”, showing women that less is more.  Women tend to use foundation as armour. I want to give women the opportunity to see something different that will empower them.”

Trinny is still just as opinionated about fashion as ever and admits to being something of a control freak about her own look. 

“I think some stylists over the years may have had some not very nice things to say about me,” she laughs.

“The hardest thing for me is when I go on a shoot, and someone thinks they know how to dress me. I can’t get let go of what I know really works. So yes I guess you could say yes I CAN BE very controlling.”

But she is also more than happy to laugh at her own style mistakes. Yes she regrets the too-short short skirts, the orange fake tan and the poker-straight ironed hair of her younger years. She hates “mom jeans” and thinks kitten heels should be banned. When I tell her I have several pairs in my wardrobe, she assesses my ankles and tells me I’m still allowed to wear them. 

As I said before, she can’t help herself when it comes to giving style advice – something she has built a reputation with a new generation of fashion fans on social media.

With half a million followers on Instagram and the “Trinny Tribe” – 12,000 women she interacts with on Facebook, she has embraced social media with gusto. 

Trinny gives her followers daily fashion and make-up tutorials via video.  

“I can talk for as long as people are prepared to listen,” she laughs. 

Throughout our chat, Trinny has been busy directing her make-up artist to re-do my make-up. The end result is fantastic, she really has knocked years off me. I’m actually quite taken aback when I look in the mirror.  

I ask her how she feels about getting older, saying a lot of my friends say they now feel invisible. Trinny tackles this subject in her typical no-nonsense style.

“Feeling old is about what’s inside your head. The majority of what we worry about doesn’t happen. If one week you suddenly don’t feel good in something, or no longer feel attractive, it’s about what’s going on in your head.  The truth is, nothing has changed outwardly in seven days. Rather than worrying, ask yourself how you can shift gear. I use guided meditation. It’s about resetting ourselves internally.”

For Trinny it’s all about building confidence rather than trying to look younger. 

“Walking into a room with a real presence is something I think we should all be able to do that until we die. So what do we need to do to get that? Well, clothes are a good start. Before you can open your mouth and say the things that might have everyone hanging onto your every word, you need to get their attention. So it’s about that moment, that first impression. And finding your style allows you to do that. Finding something that’s eternally chic or makes you stand out. It’s got to be one or the other.”

And obviously make-up has a huge part to play in this.

“Make-up that looks timeless and fresh and doesn’t age you in any way or attach you to a decade or a trend is also essential. The first thing I notice when I meet a women is how they do their make-up. And it’s generally women who use more rather than less.”

“There is a certain type of women who got her confidence in a particular decade, and has stuck with it. That tells you a lot about a person. What I hope I can give women, and I believe my make up allows them to do, is to discover a new, modern, updated version of themselves.”

And with that, she’s done. And with my new fresh face I’ve got to confess I feel like I can take on the world.

Net-a-porter sets its sights on billion dollar sneaker industry with #TheSneakerSet

I’m sure I don’t need to tell you trainers are cool right now. We traded in our heels seasons ago and there’s been no going back.  The footwear of choice for fashion editors, rap stars and millennials these days it’s acceptable to wear them for work, rest and play. And our feet are all the happier for it.

For retailers this has meant big, big business.  Projected to be worth $95.14 billion by 2025 the industry has been fuelled by social media and Gen-Zers. 

You only need to walk through the Selfridges shoe department to see all the big names have got in on the soft sole action. Gucci, Prada, Chanel, Chloe, Stella McCartney and Balenciaga to name but a few have all entered the arena. 

Having seen the trainer market go through the roof they’ve all made a fierce entry into the market.

And we went for it hook line and sinker. Gucci now sell ‘worn look’ trainers for £875.  And they are selling like hot cakes.

What do you mean you don’t get it?

And Balenciaga’s ugly dad style Triple S logo trainers retail at £695 a pop and have an uncanny habit of selling out the minute the launch.

Nope, not these either???

Designer clothing site Net-a-porter are selling so many trainers they’ve launched a new campaign dedicated to them.  Last year they sold ten times the amount of trainers they sold in 2012.  The #TheSneakerSet has over 500 exciting and original new sneaker styles with collaborations from the likes of Victoria Beckham and Gigi Hadid. 

Talking to Graziadaily Elizabeth von der Goltz, Net-a-porter’s global buying director explained: “The oversized ‘Dad’ sneaker has been dominating the street style scene for several seasons and the latest styles from Reebok x Victoria Beckham and newly launched brand Shoes 53045 will definitely keep this trend alive. In addition, this season we are seeing a strong return to cleaner silhouettes and retro styles – a sleeker option to pair back with elevated basics or a sharply tailored suit to give your look a cool and bold twist.”

To stay ahead of the game major sports brands are striking up deals with the likes of Pharrell Williams and Kanye West releasing limited-edition footwear collections. Kanye’s Yeezy shoes are so sought after British shoppers were queuing around the block for his latest iteration which cost £180.

When Nike teamed up with Sacai Net-a-porter sold 2000 pairs within 3 hours of the launch. Similar Adidas X Khaite were one of the sites fastest selling collaborations to date. 

The Hypebests have been all over this shizz for years of course.  Re-sellers as young as 16 have made upwards of $1m simply by getting their hands on high-demand limited edition trainers and flipping them for profit. Yup, makes city traders look like dinosaurs.

But it’s not just sales of brand new shiny (or expensive ‘worn look’) sneakers that are going through the roof.  We are seeing truly expeditious growth in the re-sale market which is growing at even faster and equally lucrative rate.  Experts believe the secondary sneaker market is worth anywhere from $300 million to $1 billion. 

StockX an exchange style trading platform for ‘sneaker heads’ is estimated to be worth £5.5bn a year. Billing themselves as a ‘stock market for things’ the site enables the likes of you and me to speculate on the most sought after shoes as if they are shares in a quoted company.

Talking to guardian.com Josh Luber, a former IBM consultant who co-founded StockX with US billionaire Dan Gilbert 4 years ago explains:

“A stock market is the most efficient way to create a market price for any asset.  We have brought the efficiency and transparency [of that model] to make it easier to buy products where supply and demand is constrained.”

And apparently we have Instagram to thank. 

“The growth that we see today is down to the arrival of Instagram,” says Luber. “All sneakerheads ever wanted to do was show off their shoes and see what other people are wearing. Brands are bringing in fashion designers and artists to make shoes: Kaws [the American artist and designer Brian Donnelly] does shoes with Nike so it crosses many different parts of culture.”

According to Luber London is the centre of the European sneaker world.  The London depot is full of boxes of trainers piled to the ceiling that will probably never be worn as traders speculate whether the value will increase. 

But StockX is just one of several shoe resellers including Stadium Goods that have become multi-million dollar companies over the past few years.  With the industry projected to be worth $95.14 billion by 2025 expect to see more enter the arena. And in the meantime keep you eyes peeled for designer collaborations, celebrity launches and limited edition releases. They could prove to more lucrative than your pension!

Kendall Jenner's 'Ciao Kendall' collection for Reserved has arrived

Model-of-the-moment Kendall Jenner is the face of Reserved's chic new #CiaoKendall collection. Arguably the brands biggest campaign signing to date the fashion tour de force follows in the footsteps of Kate Moss, Cindy Crawford, Adwoa Aboah and Irina Shayk.

The Polish high street brand know how to harness the power of celebrity and something tells me the icon of contemporary culture is going to shift a lot of clothing.

Currently in pole position of the Forbes best paid model list Kendall carries a lot of clout. Largely thanks to her 116m Instagram followers and because she comes from reality TV royalty.

So back to the campaign. It really is rather good. This is Kendall at her best smouldering for the camera, taking on different guises and looking much more womanly than we’ve seen her before.

For their AW19/20 campaign Reserved have transported us to a baroque Italian villa where Kendall can be seen daydreaming and playing the part of various different characters. The playful pictures show her dancing seductively for the camera, lounging semi naked on sofas and generally looking rather amazing.

Directed by Gordon Von Steiner, who has worked with the likes of Prada and Gucci, Jenner is transformed into iconic on-screen stars Sophia Loren in ‘Marriage, Italia Style' and Natalie Portman in 'Léon'.

Oh and the clothes are really rather lovely too. highlights include a pink midi skirt, an oversized turquoise and pink coat, a pretty pale pink midi dress and a puff sleeve floral blouse. The #CiaoKendall collection also includes cool gold chain jewellery pieces, knee high snake print boots and stylish handbags.

If this doesn't make you want to go shopping then nothing will. www.reserved.com

Coach X Tabitha Simmons has arrived

Coach has collaborated with designer Tabitha Simmons on an exciting must-have collection of accessories.

Coach X Tabitha Simmons combines the brands all-American attitude with Tabitha’s playful approach to feminine style.

Inspired by her English heritage and worldwide travels, former Vogue editor, model and stylist Tabitha Simmons launched her line of elegant footwear in 2009. An award-winning designer and fashion-industry favourite, Simmons combines couture craftsmanship with playful embellishments to give her eponymous collections their unique personality.

The Coach X Tabitha Simmons collection, featuring cross-body bags, Chelsea boots and pointy flats, is guaranteed to sell out fast. Tabitha’s trademark Henrietta flats are available in a floral, snake and patchwork print for as little as £135.

Other must-haves include a statement black cross-body 17 with rivets for £395.

Describing the collection Tabitha revealed, “I love the contrast between the whimsical feminine florals and a little bit of punk and edginess.”

Check out the full collection here at coach.com

Celebrity stylist Angie Smith has curated her ultimate edit for FatFace

She's the celeb stylist behind the red carpet looks worn by the likes of Holly Willoughby, Laura Whitmore, Christine Lampard and Rochelle Wiseman.

Stylist Angie Smith is quite simply a fashion tour de force. With her finger firmly on the fashion pulse she's a successful image consultant for a brands as well as working closely with her long list of celeb clients.

ITV's golden girl and style icon Holly Willoughby praises Angie for pushing her to try new things and attributes her enviable style to working closely with Angie.

“Its important that clothes are wearable, workable as well as being versatile. My edit focuses on pieces that you can’t live without. Add them to your wardrobe and these styles will become firm favourites for every season.”

So it's easy to see why FatFace have enlisted her expertise to curate an edit of six looks from their latest collection, which can be shopped online at FatFace.com now - and we think you're really going to like them.

These are wearable wardrobe basics that you can wear with confidence knowing they've been styled by an expert.

Speaking about the outfit in the main picture (above) Angie says, "I love how this shirt feels like something you would find in a vintage shop."

She adds, "Cord is a classic. Style it up as your would denim and never be afraid to double up."

"Mustard is super easy to wear and an amazing pop of colour to lift your wardrobe."

"This is your weekend jumper."

"Leave the tie undone for a casual and comfy look or cinch in the waistline for a stylish evening look."

"This is quite literally the perfect dungaree."

The Stylist Edit By Angie Smith is available from FatFace stores nationwide and online at www.fatface.com

The £12.99 Zara bodysuit Rosie Huntington-Whiteley can't live without

With an impressive 10 million Instagram followers model Rosie Huntington-Whiteley has established herself as quite the modern style icon. 

Not surprisingly her arm of loyal fans follow her every fashion move and can't get enough of her daily outfit posts.

The 32-year-old mum of one is a big fan of designer labels and is photographed in everything from Saint Laurent to Chloe and Bottega Veneta. 

But her most recent fashion must-have is a halterneck body from Zara that costs £12.99.

Rosie loves it so much she owns in every colour. Over the past month we've seen her wearing the white, nude and black version.

The simple body is in keeping with her sleek, pared back style and fits effortlessly into her designer wardrobe.

Rosie has teamed the bodysuit with a sleek black pencil skirt, a pair of boyish cut Isabel Marant trousers and a flowing white Chloe skirt.

The body suit gives a smooth silhouette and is perfect for wearing alone or layering underneath sheer blouses and slinky knits.

Rosie also owns a £1,060 bodysuit by The Row that is strikingly similar, but for £12.99 I'll be sticking to the Zara version.

How to find the perfect pair of sunglasses to suit your face shape

I don’t need to tell you sunglasses are a gift from the heavens.

With the right shape, size, colour and fit they can drastically lift the look and mood. What other accessory can provide such confidence, glamour and privacy?

Thanks to an airport shopping habit I own about 30 pairs which is a bit excessive but I love them all.

After years of buying expensive designer frames I recently visited eye wear designer Alexis Amor who helped me find the perfect frames. Not only can I now see better than I have in years he made me see how wrong I’d been getting it for all these years. None of my glasses really suited me. So with a summer holiday looming I asked him to help me find the perfect pair of sunglasses. I don’t think there are hard and fast rules per se, but I do think armed with some expert tips you can find a pair you love that flatter your face shape.

Firstly, Amor recommends shoppers to trust their instinct. "Go for the styles and colours that you are naturally drawn to. Then, for goodness’ sake, try them on. The size is critical, and my guide should be followed religiously.

"All glasses should make your head look slightly smaller and will be far more flattering for it. The arms should go back in a straight line without bowing out and they should not squeeze too tight - a sure sign of being too small."

There are some basic rules to apply when considering face shapes, and Amor advises that "Eyebrows can show but not too much - if they do show, the sunglasses will look best if they follow the contour of the brow.

"Whatever the shape, sunglasses are there to complement not accentuate. Round sunglasses on a round face or square on square etc. are a no-no."

So there you have it - expert advice to ensure you find your perfect match. Below we have also selected the best shapes for your face type to help you get started.

Finding the right sunglasses for your face shape

Round Face:

Classic large square plastic styles work brilliantly on rounder faces - they will positively highlight the softness of the wearer’s jawline.

Black Havana Tortoise  'Coco', £245, Alexis Amor

Green oversized sunglasses, £8.99, New Look

Oval face:

Cat-Eye sunglasses provide a great contrast and lift to oval faces.

Square tortoise shell cat eye sunglasses, £15.99, Zara

Candy Apple Red 'Valentine', £245, Alexis Amor

Square face:

Aviator styles will work well on squarer faces as will the rounder classic shapes - make sure they’re wide enough and they’ll be perfect. See Robin.

Aviator sunglasses, £15, M&S

Rose Havana Quartz 'Ava', £245, Alexis Amor

A good optical or sunglass store with the right equipment will be able to offer skilled custom fittings for your glasses - Alexis Amor do this in store for every customer.

Without this bespoke service, the glasses will probably not look their best. And nor will you!

How Kate Middleton has (subtly) upper her fashion game

Since stepping into the spotlight the Duchess of Cambridge has established herself as an international style icon. Lauded for her impeccable dress sense she’s honed her image to perfection.  

But there’s no disputing 2019 has been her year.  There’s a new glow surrounding the Duchess and her fashion choices have garnered more praise than ever.

Subtle changes to her trademark look have elevated her style to a new level and she’s looking more confident than ever.  

So what’s behind this change of gear?  It’s hard to pinpoint what’s new as the changes have been incredibly subtle.  The Duchess hasn’t deviated far from her signature style, she just seems to have modernised it.

For starters the Duchess has widened her scope of go-to designers making way for some more daring choices. 

The stunning dusky pink Gucci chiffon gown she wore to the V&A in February was Oscar worthy.  With her hair worn in tumbling curls and pulled over one shoulder she looked like a Hollywood A-lister.  Tuesdays cornflower blue Elie Saab Ascot gown was another sign that Kate’s enjoying experimenting with new styles. A fitted green Emilia Wickstead dress was another fashion highlight. 

Interestingly when the Duchess stepped out wearing a Gucci pussy bow blouse in March everyone assumed she’s worn it back to front by mistake. But this was simply a confident styling decision made by the Duchess who thought it looked better worn the other way round. 

Wearing labels like Gucci, Missoni and Elie Saab have definitely added to the opinion she’s having a ‘fashion moment’. 

The past few months have also shown there are many sides to Kate. To unveil her Back To Nature Garden at this years Chelsea Flower show she wore a pair of Massimo Duitti culottes with a crisp white MIH floral shirt and a pair of white Superga plimsols. Looking every inch the off-duty mum this was a project she enjoyed and Kate had clearly dressed to have a fun day with her family.  Later that day Kate changed into a long Erdem dress teamed with a pair of casual wedges in keeping with her relaxed informal mood.  Perhaps it’s this ability the ability to dress for all occasions we love about her most. It’s relatively easy to look good in an expensive designer dress but when you’re in the spot light walking along a beach it’s a different matter. The true testimony to Kate’s style is how manages to look just as happy dressed in a navy parker and her faithful old Penelope Chilvers boots as when she’s wearing McQueen.

Interestingly the Duchess has worn a lot of trousers this year perhaps symbolising she’s taken control of her image.  A pair of black Jigsaw wide leg trousers made a reappearance and Kate wore a pair of skinny jeans and high heeled boots on a visit to North Wales. 

Another style note worth making is that Kate has finally traded in her trusty nude court shoes for more elegant designer heels.  A decision to recycle a Barbara Cassola dress to a charity dinner this month was elevated thanks to pair of silver sparkly Jimmy Choo heels. And a polka dot Alessandra Rich silk dress worn on D-Day looked even better second time round thanks to a pair of powder blue Gianvito Rossi heels.  And while Kate’s heel height may have gone up her hemlines seem to have come down. Her dress coats now seem to fall slightly lower on the knee and she’s also been wearing more fashionable midi lengths. 

Some have attributed to the Duchess’s new oomph to her new stylist Ginnie Chadwick-Healey who is covering her long-time PA and stylish Natasha Archer whilst she’s on maternity leave.

However it could simply be that Kate’s exuding the quiet air of confidence the comes with being a 37-year-old mother, wife and respected senior member of the royal family and future Queen consort.

Susan Kelly from website whatkatewore comments, “The Duchess's style has been more fashion-forward the last six to twelve months and there is one term that sums up Kate exploring more adventurous styles: self-confidence. This self-assurance has been increasingly apparent; it was evident at public appearances related to the Back to Nature garden she co-designed for the Chelsea Flower Show. The Duchess's self-assurance has been growing for some time, visible in a wide range of activities, be it the increase of public speaking roles or her radiance in the Alexander McQueen gown worn for the recent state dinner. The Duchess not only looks comfortable with her public commitments; she looks like she is flourishing”. 

Far from changing her style it could simply be the case that she’s settled into it. 

The retinol revolution: everything you need to know

One of the most revered products in the beauty industry used properly and with the right know how this product really is game changer. 

So here’s everything you need to know about retinol from how it works to why and how you should be using it. 

So for starters, what is Retinol?

Retinol belongs to a class of compounds known as retinoids. These agents are derived from vitamin A, an ingredient that increases cell turnover and enhances collagen production.  Not only does it impressively decrease wrinkles but it’s lauded for its ability to clear up acne and blur pigmentation caused by sun damage.

How does it work?

As a person ages, collagen and cell production slow down, but retinol helps to encourage cell regeneration and ensure that new collagen continues to form.  As collagen is replenished and old skin cells are shed, fine lines recede and skin appears brighter and smoother.

Retinol accelerates natural desquamation, smooths away wrinkles and skin irregularities by stimulating cellular regeneration.

It also has a deeper action on the dermis by stimulating the synthesis of collagen and GAGs and inhibits MMPs (matrix metalloproteinases), responsible for the degradation of dermal fibers (collagen and elastin).

Dr Pamela Benito, facial aesthetics expert also explains, “Retinol reactivates the skin renewal process and can be a great primer to prepare skin for chemical peels and other medical procedures.”

When should you apply it?

Retinol breaks down in sunlight and exposure to UV light renders it less active.

Also cell turn over and regeneration happens whilst you sleep so it’s recommended to apply retinol as part of your evening skin care routine.

Dr Pamela Benito advices, “Retinol can be destabilised by UV and it may make skin more sensitive to the sun so it is highly recommended to wear daily SPF50. Also when paired with other antioxidants it helps to defend the skin from free radicals and environmental damage.”

How should you apply it?

To avoid your face falling retinol should be built up gradually.  This is what dermatologists refer to as the retinol ladder. If you apply too much too soon you can end up with redness and dry patches. 

So for starters aim to apply it once a week, building it up to two or three times and see how your skin reacts. The aim is to gradually introduce the ingredient and allow your skin to build a tolerance.

Make sure you are not using an other products that contain retinol. This is where I went wrong. I was unaware that my cleanser contained a low level of Retinol so the combination ended up being lethal.

A useful tip is to mix it with your moisturiser to dilute it a bit.

Another important thing you need to know about is that if you're using Retinol you HAVE to wear a high factors SPF during the day to protect your skin from UV.

Experts also recommend you use it 3 months, then to take a three month break. This is due to research that suggests cell turnover is no longer increased after 3 months of retinol usage.

What should I use?

OK so it’s important to know that not all retinol products work the same and deliver the same results. And sadly it’s not as simple as looking at the precentage. This is where the confusion creeps in. Formulation is everything. Retinol is sensitive to air and light, so it’s all about how its encapsulated.  An increasing amount of beauty brands are formulating products with encapsulated retinol, which is delivered to the skin alongside a slew of other skin-perfecting ingredients, such as hyaluronic acid and ceramides. They act like a buffer preventing some of the negative side effects. 

As a result people with sensitive skin who previously struggled with Retinol can now use products containing a time released Retinol making them gentler on the skin and less likely to cause irritation.  The results being flawless NOT flaky skin.

Medik8 have just released the Rolls Royce of retinol creams R-Retinoate Intense.    It’s the first time their most powerful forms of vitamin A have been both stabilised and combined into one product. This new formulation utilises exclusive retinol retinoate and revolutionary retinaldehyde.

Medik8 Brothers Elliot and Daniel Isaacs call it their finest achievement to date.  “It is quite simply the best anti-ageing product we have ever made, and by far the most exciting vitamin A product on the market.”

The all-in-one cream features a total of 3 patented and patent-pending technologies but at £210 it doesn’t come cheap.  But when it comes to Retinol it does seem to be a case of getting what you pay for.

That’s not to say you need to spend hundreds of pounds to get a good result.  There are more affordable serums on the market that deliver great results.  Medik8 offer retinol products (Retinol 3TR)  for as little as £29.

Dr Pamela Benito explains ‘The difference between retinol and retinoids is that over the counter products contain a form of retinol in ester forms (like retinyl palmitate, retinyl acetate) that need to be converted into retinoid acid by the skin at the cellular level in order for the skin to use it. Basically, the more conversions it takes for an ester form to get to the retinoic acid form the weaker it is. In the contrary, prescription-based retinoids (under the names Retin-A and Tretinoin) contain higher concentrations of retinoic acid compared to OTC options. Biochemically, retinoids and retinol do exactly the same thing; it may just take longer to see results with retinol-based products because they are weaker.”

How does it work?

As a person ages, collagen and cell production slow down, but retinol helps to encourage cell regeneration and ensure that new collagen continues to form.  As collagen is replenished and old skin cells are shed, fine lines recede and skin appears brighter and smoother.

Retinol accelerates natural desquamation, smooths away wrinkles and skin irregularities by stimulating cellular regeneration.

It also has a deeper action on the dermis by stimulating the synthesis of collagen and GAGs and inhibits MMPs (matrix metalloproteinases), responsible for the degradation of dermal fibers (collagen and elastin).

Dr Pamela Benito, facial aesthetics expert also explains, “Retinol reactivates the skin renewal process and can be a great primer to prepare skin for chemical peels and other medical procedures.”

When should you apply it?

Retinol breaks down in sunlight and exposure to UV light renders it less active.

Also cell turn over and regeneration happens whilst you sleep so it’s recommended to apply retinol as part of your evening skin care routine.

Dr Pamela Benito advices, “Retinol can be destabilised by UV and it may make skin more sensitive to the sun so it is highly recommended to wear daily SPF50. Also when paired with other antioxidants it helps to defend the skin from free radicals and environmental damage.”

How should you apply it?

To avoid your face falling off retinol should be built up gradually.  This is what dermatologists refer to as the retinol ladder. If you apply too much too soon you can end up with redness and dry patches. 

So for starters aim to apply it once a week, building it up to two or three times and see how your skin reacts. The aim is to gradually introduce the ingredient and allow your skin to build a tolerance.

Make sure you are not using any other products that contain retinol. This is where I went wrong. I was unaware that my cleanser contained a low level of Retinol so the combination ended up being lethal.

A useful tip is to mix it in with your moisturiser to dilute it a bit.

Another important thing you need to know about is that if you're using Retinol you HAVE to wear a high factors SPF during the day to protect your skin from UV.

Experts also recommend you use it 3 months, then to take a three month break. This is due to research that suggests cell turnover is no longer increased after 3 months of retinol usage.

What should I use?

OK so it’s important to know that not all retinol products work the same and deliver the same results. And sadly it’s not as simple as looking the percentage. This is where the confusion creeps in. Formulation is everything. Retinol is sensitive to air and light, so it’s all about how its encapsulated.  An increasing amount of beauty brands are formulating products with encapsulated retinol, which is delivered to the skin alongside a slew of other skin-perfecting ingredients, such as hyaluronic acid and ceramides. They act like a buffer preventing some of the negative side effects. 

As a result people with sensitive skin who previously struggled with Retinol can now use products containing a time released Retinol making them gentler on the skin and less likely to cause irritation.  The results being flawless NOT flaky skin. Medik8 have recently launched their two new strengths of Crystal Retinal – 1 (0.01%) and 3 (0.03%) which are gentle strength retinaldehyde’s allowing those with the most sensitive of skins to introduce a retinol to their regime.

And earlier this year Medik8 released the Rolls Royce of retinol creams R-Retinoate Intense.    It’s the first time their most powerful forms of vitamin A have been both stabilised and combined into one product. This new formulation utilises exclusive retinol retinoate and revolutionary retinaldehyde. The cream costs £210 but has proven to be incredibly popular based purely on its success.

Medik8 Brothers Elliot and Daniel Isaacs call it their finest achievement to date.  “It is quite simply the best anti-ageing product we have ever made, and by far the most exciting vitamin A product on the market.”

The all-in-one cream features a total of 3 patented and patent-pending technologies but at £210 it doesn’t come cheap.  But when it comes to Retinol it does seem to be a case of getting what you pay for.

That’s not to say you need to spend hundreds of pounds to get a good result.  There are more affordable serums on the market that deliver great results.  Medik8 offer retinol products (Retinol 3TR)  for as little as £29.

Dr Pamela Benito explains ‘The difference between retinol and retinoids is that over the counter products contain a form of retinol in ester forms (like retinyl palmitate, retinyl acetate) that need to be converted into retinoid acid by the skin at the cellular level in order for the skin to use it. Basically, the more conversions it takes for an ester form to get to the retinoic acid form the weaker it is. In the contrary, prescription-based retinoids (under the names Retin-A and Tretinoin) contain higher concentrations of retinoic acid compared to OTC options. Biochemically, retinoids and retinol do exactly the same thing; it may just take longer to see results with retinol-based products because they are weaker.”

I recommend:

Institut Esthederm Intensive Retinol Cream, £59 Lookfantastic.com

Institut Estherderm have stabilised the most active form in its serum: pure retinol. It is immediately released and acts fast, resulting in an intensive anti-ageing effect.

In its cream formula,  the brand has stabilised a precursor of retinol, for gradual, continuous release and long-term effectiveness.

The serum and the cream are recommended to be used as a cure of 2-3months : the serum every evening and the cream to be used day and/or night.

Medik8 Retinol 3TR

Contains 0.3% retinol supported by Vitamin E this light and fast absorbing serum is suitable for those in their late 20s and 30s and perfect for anyone looking to introduce retinol into their routine. After cleansing in the evening massage 4 drops across the face, neck and décolletage. Use twice a week for the first 2 weeks, every other night for the next 2 weeks then every night.

ZO Skin Health Daily Sheer SPF 50 (RRP £57)

This non-greasy, quick drying sunscreen blends seamlessly into the skin for a sheer matte finish. Water and perspiration resistant this sunscreen provides daily-broad spectrum protection against harmful, skin ageing UVA rays and skin burning UVB rays, plus packed with added hydration, this sunscreen helps maintain the skin’s natural moisture balance, helping to prevent dryness from increased outdoor exposure.

R-Retinoate Day & Night Eye Serum

Medik8 are launching their latest addition to their youth activating range. This lightweight, nourishing eye serum delivers their revolutionary molecule, retinyl retinoate, to the eye area.

This serum sinks effortlessly into the eye contours and can be used in the day as well as the night for accelerated results. Additional eye care ingredients including caffeine for dark circles and hesperidin for puffiness have been included to promote a more even, bright and radiant eye area.

In the meantime I recommend their Rejuvenating Eye System, £110, an intense 4-week eye treatment containing r-Retinoate Youth Activating Cream.

Boots No7 Dark Circle Corrector proven to reduce circles within 4 weeks launches today

Hot on the heels of their Firming Booster Serum, Boots are launching the latest edition to their No.7 franchise today.  And with 29,000 names on the waiting list this is looking like another success for the best selling brand.

The new Dark Circle Corrector is clinically proven to reduce the appearance of dark circles within 4 weeks and hits stores and online at boots.com today, costing £28.

As you will be well aware nothing creates a buzz quite like a new No7 beauty launch. The Firming Booster serum, which launched in April, amassed a 37,000 waiting list and sold at a rate of one every four seconds when it finally landed in store.

The serum launched at the same time as a Dark Spot Corrector (that also flew off the shelves) and in less than a month Boots had sold enough of both creams to fill the O2 Arena over four times.  But Boots have a long history of causing a bit of a shopping frenzy. 

In 2017 Boots No7 launches their Line Correcting Booster serum that was so hotly anticipated there was an online waiting list with 17,500 names on it. In 2007 after the BBC2 show Horizon praised their Protect & Perfect serum it sold out, with sales rocketing by almost 2,000% when they restocked. 

Pretty impressive stuff. 

So what have we got to look forward to with the brand's latest offering? Well, having tackled our wrinkles and age spots Boots are now focusing on our under eye bags.

Best anti wrinkle creams for youthful looking skin in 2019 from the high street 

Interested? I thought you might be. As with all their launches Boots are making big claims about the results.  In trails Boots claim 80% of women saw a visible reduction in the appearance of dark circles within a week.  The cream is clinically proven to reduce the appearance of dark circles by up to 30% within four weeks   The colour masking ingredients however claims to deliver instant visible results.  

The cream is the result of 7 years of extensive research carried out by Professor Humbert at Besancon Hospital who identified three main causes of dark circles; thin fragile skin, inflammation and hyper pigmentation.

No7 Scientific Advisor, Dr Mike Bell commented: “We know that dark circles are a key unmet concern for consumers, so at No7 we’ve been carrying out scientific research to understand the skin causes that we could directly address with our own technology.”

By addressing these three causes Boots have created their first clinically prevent treatment for dark circles.  These three main causes mean that dark circles are actually made of a mix of three colours; blue, brown and red with blue being more dominant or fairer skins and brown more dominant on darker skins.

Now for the science bit. Boots claim that their clever dark circle neutralising formulation incorporates adaptive light particles and colour correcting pigments in 2 different shades of pearl (peach to neutralise blue and red undertones - cinnamon to neutralise red and brown undertones) to instantly improve the appearance of dark circles on all skin tones from light to dark. The other key ingredients are embolic to target hyper pigmentation, hyaluronic acid to moisturise and plump from within and aldavinealgae extract to reduce inflammation.

Boots serum promises firmer skin in 1 week - but there's 37,000 on waiting list 

So does it work? Well I’m seven days in and I have to say after a particularly hectic week my eyes are looking less tired than they should be.  Thanks to the colour masking tint after application my under eye bags do look better instantly. I had great results with their Firming Booster Serum, so I’m definitely going to keep using it.

The tube comes with the same roller ball applicator as the Booster Serum making it really easy to apply but to be honest I’ve been applying it with a small concealer brush which I think works really well. This way you can get into eye crease and massage it into the skin.

Claudia Winkleman was at the launch yesterday and she told me she’s a fan. Something tells me you might want to be quick if you want to get your hands on it.

How Profhilo can knock five years off your face

If I had a penny for every press release I’ve read offering a new amazing anti ageing treatment then I’d be on a sun lounger in the Bahamas right now.

The beauty industry has quite literally exploded recently with a plethora of new 'tweakments' that promise to turn back the hands of time.

We really are witnessing a beauty boom and it’s predicted that by 2020 over 1.5 million people in the UK will have had some form of botox or fillers.

It’s practically impossible to keep up. It’s also hard as a beauty journalist to navigate the options trying to determine what actually works.

But there’s one treatment that is so good the results actually speak for themselves. It’s called Profhilo and it’s an injectable that isn’t a filler, isn’t permanent and doesn’t freeze anything.

It’s the ultimate skin pick-me-up and perfect for anyone looking for skin that looks dewy, plumper and generally younger.

So what exactly is it? Profhilo is effectively an injectable moisturiser containing 100% synthetic hyaluronic acid (HA) injected by a tiny needle into the face. Because it gets deeper it rehydrates and plumps the skin far more effectively than a topical cream ever could.

How does the treatment work?

It’s relatively painless and the treatment involves two sessions a month apart.

It lasts in the skin for around 28 days and during this time the stimulation of 4 different types of collagen and lasting takes place by the slow release off HA. This stimulation results in significant tissue improvement and stimulation of the skins natural synthesis of collagen.  There’s no down time involved although you may experience slight bombs at the injection site.

Where can you use it?

It’s proven to be particularly effective at treatment areas prone to laxity like sagging cheeks, neck, chest and décolletage.

But as with all these treatments the results really do lie in the hands of the professional administering it. It’s essential that the injections reach the correct level; go too deep and it won’t get to the surface to work.

Dr Pamela Benito

I went to Dr Pamela Benito whose name is listed on the prestigious Tatler Address book and is a respected industry expert. Pam tells me customers really love the treatment because it's non invasive, doesn't involve any downtime and is perfect for anyone looking to improve the condition of their skin.

"Profhilo is not a filler but an incredibly effective remodelling injectable for smoothing and tightening the skin. It stimulates collagen production naturally and provides a deep long-lasting hydration giving the skin a glowing natural look. It really is a game-changer!"

The liquid is injected nto five key points on the face  starting with each side just next to the ears, then on to the nasolabial fold (laughter lines around the mouth), chin, under the eyes and on the tops of cheeks. I’m not going to lie, it’s not the most comfortable experience but no pain no gain in my book.  Pam tells me to come back for a top up in a month, then recommends two treatments twice a year. Will I be back?

That’s a resounding yes.

Why Kate Middleton's style has changed in last few weeks - and it's all down to one woman

The rumour mill has been going into over drive for months now.

With the Duchess of Cambridge showcasing a sleeker new look the fashion industry has been buzzing with speculation - Why-who-what was the secret behind Kate's transformation?

The rumours started when Middleton’s long term stylist Natasha Archer went on maternity leave in December. Then as the Duchess stepped out of her sartorial comfort zone the industry went into a mini meltdown.

Yet despite being desperate to find out ANY information regarding Kate no one seemed to know anything.

But all was finally revealed this week when former Vogue editor Alexandra Schulman let the cat out of the bag. According to Schulman Kate’s recent make-over is down to fashion consultant Ginnie Chadwyck-Healey.

The Duchess of Cambridge wearing a Missoni midi dress on a two day visit to Northern Ireland(Image: PA)

36-year-old Ginnie, a former Vogue Executive Retail Editor, is said to be an old friend of the Duchess’ since their days at St Andrew’s and has stepped in to help.

Since working with Ginnie it’s fair to say Kate’s style has changed up a gear.

The Duchess hasn’t veered to far from her signature look but she’s widened her list of go-to designers and has updated her look.

And thanks to these subtle changes her image is looking more polished than ever, and Kate is exuding confidence as a result.

How has Kate Middleton’s style changed?

Up until now Kate has stuck to a tried and trust formula - that worked.

Lauded for her style tire’s no disputing she’s successfully honed a signature look.

However over the past few months the Duchess has introduced some subtle changes the most noted departure being the Gucci blouse and wide leg trousers she wore on an outing to the Henry Fawcett Children’s Centre in Lambeth, South London.

The Duchess of Cambridge wearing a Gucci blouse and Jigsaw trousers during a visit to the Henry Fawcett Children's Centre (Image: PA)

Kate has also added a host of new labels to her wardrobe, attributing to her subtle style evolution.

New looks from the likes of Sportmax, Missoni, Manu Atelier and Gucci have helped to revamp her look.

The Duchess of Cambridge wore this stunning Mulberry coat for a visit to the Braid Arts Centre in Ballymena, Northern Ireland (Image: PA)

The Duchess drew praise for the Gucci gown she wore to a gala dinner at the Victoria and Albert Museum (Image: Getty Images)

A blue Mulberry cape style coat that the Duchess wore also attracted a lot of attention. The bold colour and statement silhouette were a bold fashion move that paid off.

Kate's choice of evening has also garnered high praise. The pale graduated pink Gucci gown she wore to a gala dinner at the Victoria & Albert museum in February was a dramatic departure from Kate's usual style.